Cradle to Cradle para Nestlé

Nestlé Waters North America acaba de obtener la certificación C2C Silver para su producto re-source™.

El objetivo fundamental que se ha planteado la compañía es el de concienciar a los consumidores sobre la importancia de conservar los materiales valiosos. Para ello se ha diseñado un sistema de recuperación de envases que implica a todos los agentes del proceso: productor-distribuidor-consumidor.

The re-source™ product was designed by Nestle Waters North America to directly engage consumers in the importance of recycling. By increasing consumer education, participating in an incentive-based recycling program at retail and demonstrating the valuable uses for recycled plastics, we are taking an important first step toward changing consumer behavior and increasing U.S. recycling rates.re-source™ natural spring water uses only bottles made with 25% recycled plastic. Crisp, great tasting re-source™ natural spring water comes from carefully selected natural spring sources.For more information about re-source™ and our mission, visitwww.re-sourcespringwater.com

For more information please visit http://www.nestle-watersna.com/index.